#ThinkCTVThinkJioHotstar

JioHotstar Connected TV Playbook

From Premium Households to Lasting Impact

Unlock the ultimate guide to winning attention, sparking connections, and driving action—right from the heart of India's living rooms.

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CTV Isn’t Just The Future - It’s The Now!

Statistics

85%

Growth in Time Spent from 2024 to 2025

3.1X

More Co-Viewing = More Attention, More Influence

3.3X

Higher Premium Perception vs User-Generated Content Platforms

59%

Took Action After Watching an Ad on JioHotstar’s CTV Offering

CTV = High-Intent, Premium Households

The Power Play of CTV Advertising

4 Moves. 1 Unbeatable Game Plan.

R

Reach

Reach 50 Mn+ Active CTV Users, 40% of India's Watchtime

A

Attention

Biggest Content Library with 22K+ Titles Leading To A Highly Engaged, Leaned in Audience Base

C

Connections

Turning Attention into Affinity Through Innovative, Industry-First, Impact-Led Solutions

E

Effectiveness

High Brand Equity. High Purchase Intent. Premium Viewing Environment

Formats That Click (Literally)

Designed Specifically for The Big Screen Experience, These Formats Deliver Engagement that Converts.

Pause Ads

Pause Ads

Be There When They Hit Pause

CTV Billboards

CTV Billboards

Static. Striking. Unforgettable!

Spot Ads

Spot Ads

100% SOV in Premium Content

Contextual Ads

Contextual Ads

Led by Dynamic Creative Optimization to Hyper Personalise Ads

DCO-led Formats

DCO-led Formats

Dynamic Content Optimization for Relevance

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Maximise Reach with Multi-Format Impact

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Tap Originals to Engage High-Intent Subscribers

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Unlock Affluence with Premium International Content

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Advertise on Kids Content to Win Over Parents

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Use GEC Spot Ads to Amplify Reach & Drive Network-Wide Lift

Innovations that Pack a Punch - Pick your audience. Plug into culture.

Targeted packages designed to reach specific audience segments with precision and impact.

Need Proof?

Real Results From Brands That Leveraged JioHotstar's CTV Solutions

Haier

13%

jump in awareness by utilising multiple CTV-first ad formats

L'Oréal Professionnel

15%

lift in aided recall via premium content targeting

Himalaya

17%

higher purchase intent using Pause Ads

Max Life Insurance

18%

uplift in purchase intent through a CTV-first strategy

Mamaearth

19%

lift in purchase intent for its newly launched product

Catch Salt & Spices

85%

completion rate for a 2-minute+ creative, driving engagement

It’s Time to Lead the Screen Time - Your Cheat Code to Dominate the Living Room Battlefield.

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Fill out the form to receive the complete JioHotstar Connected TV Playbook and start transforming your advertising strategy.

EXCLUSIVE CONTENT

What's Inside The Playbook:

  • list icon Complete JioHotstar's CTV audience insights and viewing patterns
  • list icon Detailed ad format specifications and best practices
  • list icon Case studies with ROI metrics and implementation guides
  • list icon Strategic planning templates for campaign optimization
  • list icon Exclusive insights on upcoming features and innovations

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