JioStar PresentsThe Collective

Location Episode 3

Cross-Screen Reach and Effectiveness Now Decoded

This episode answers a question that has long eluded marketers: which platform truly drives effectiveness and real business outcomes? Moving beyond probabilistic assumptions to deterministic attribution, the episode breaks down the distinct role of each medium - Linear TV, OTT, and digital - in delivering measurable impact across multi-screen campaigns.

Date April 21, 2026 Views 4.8K Views Duration 32:53 Duration

BINGE WORTHY

Related Episodes

EPISODE 01 The collective - videos

Connected TV: Driving the Next Wave of Growth

Date Oct 03, 2025

Views 89K Views

Duration 30:08 Duration

A high-powered conversation with India’s top marketers on OTT’s role as the frontier of CTV growth - with JioHotstar driving co-viewing that commands attention, is a brand-safe environment, and leading with ad innovations that deliver impact, making it the default platform for reaching premium audiences.

EPISODE 02 The collective - videos

Building Brands That Last: The Power of Television

Date Jan 28, 2026

Views 1.2 M Views

Duration 45:00 Duration

The episode brings together four globally recognised creative architects to discuss television’s enduring role in brand-building. Anchored in a deep-rooted creative legacy, the discussion highlights how television has remained the bedrock of successful brands - delivering tangible business outcomes and driving full-funnel impact.

Meet the Speakers

Visionary Leaders Shaping And Sharing Industry Perspectives

Aditi Mishra

CEO

Lodestar UM

K Ramakrishnan

Managing Director

Worldpanel by Numerator

Anita Kotwani

Senior Partner - Growth

Zoo Media

Samir Sethi

Head of Brand Marketing

Policybazaar

Pranay Rao

CMO

Sebamed India

Anuradha Sengupta

Producer & Journalist

Josy Paul

Chairman

BBDO India

KV Sridhar

Global CCO

Nihilent Limited

Rahul Mathew

Chief Creative Officer

DDB Mudra Group

PG Aditiya

Co-Founder & CCO

Talented

Our Partners

© 2025 JioHotstar. All rights reserved.