JioStar PresentsThe Collective

Location Episode 4

The Enduring Legacy of Bigg Boss

This episode decodes how Bigg Boss continues to be more than just an entertainment property, evolving into a cultural phenomenon through its unique ability to mirror life, build fandom, and drive participation, making it an enduring platform for both audiences and brands.

Date July 14, 2026 Views 56.7K Views Duration 27:43 Duration

BINGE WORTHY

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Meet the Speakers

Visionary Leaders Shaping And Sharing Industry Perspectives

Aditi Mishra

CEO

Lodestar UM

K Ramakrishnan

Managing Director

Worldpanel by Numerator

Anita Kotwani

Senior Partner - Growth

Zoo Media

Samir Sethi

Head of Brand Marketing

Policybazaar

Pranay Rao

CMO

Sebamed India

Anuradha Sengupta

Producer & Journalist

Josy Paul

Chairman

BBDO India

KV Sridhar

Global CCO

Nihilent Limited

Rahul Mathew

Chief Creative Officer

DDB Mudra Group

PG Aditiya

Co-Founder & CCO

Talented

Our Partners

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