This episode answers a question that has long eluded marketers: which platform truly drives effectiveness and real business outcomes? Moving beyond probabilistic assumptions to deterministic attribution, the episode breaks down the distinct role of each medium - Linear TV, OTT, and digital - in delivering measurable impact across multi-screen campaigns.
A high-powered conversation with India’s top marketers on OTT’s role as the frontier of CTV growth - with JioHotstar driving co-viewing that commands attention, is a brand-safe environment, and leading with ad innovations that deliver impact, making it the default platform for reaching premium audiences.
EPISODE 02
Building Brands That Last: The Power of Television
Jan 28, 2026
1.2 M Views
45:00 Duration
The episode brings together four globally recognised creative architects to discuss television’s enduring role in brand-building. Anchored in a deep-rooted creative legacy, the discussion highlights how television has remained the bedrock of successful brands - delivering tangible business outcomes and driving full-funnel impact.
Meet the Speakers
Visionary Leaders Shaping And Sharing Industry Perspectives