JioStar PresentsThe Collective

The Collective Ep 5 | Is Brand Preference D2C’s Next Growth Lever?

Performance marketing is very good at finding people who already want what you sell. But what does it take to build a brand people choose, remember and come back to?

In Episode 5 of The Collective, D2C founders and marketers explore what lies beyond the performance ceiling. The conversation looks at how content can take consumers from understanding a brand to believing in it, how measurement is shaping the way brand building is evaluated, and what large screens offer brands as attention on the phone gets shorter.

The panel features Akash Sharma, Co-Founder & CEO, Farmley; Saloni Anand, Co-Founder, Traya; Swagat Sarangi, Co-Founder, Smytten; Pradeep Krishnakumar, Co-Founder, Zouk; Konark Gaur, Chief Marketing Officer, Pilgrim; and Arun Iyer, Founding Partner, Spring Marketing Capital. Moderated by Delshad Irani.

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